Self -study: Subject area research- Marketing

Positive effects:
1. With international market, you can avoid the cost of employing international staff, and use your website to market your product and/or service across the globe.
2. It is easier to market products with the use of communication technologies, internet and transportation.

Negative effects:
1. The wealth is distributed not equal between countries. Rich countries receive much wealth than poorer ones, even using the cheaper labour in developing countries.
2. Local products loose their market because of high competitiveness of products.